Pragya Gupta — Brand Strategist

DTC E-commerce

Meta & TikTok

7 Languages

About Me

Strategy that lives at the intersection of story and data

I'm Pragya — a brand and creative strategy professional based in Jashpur, Chhattisgarh. For 3+ years I've worked across DTC e-commerce and B2B SaaS — running the full loop: research → insight → narrative → content → performance signal → iterate.

On the DTC side: UGC strategy, creator pipelines, and performance content at scale. On the B2B SaaS side: influencer marketing and content that speaks to buyers, not just browsers. I move between both without losing the plot.

I've built a 50+ creator network, run a 3-layer localisation pipeline across 7 languages, and managed 40+ video assets a month. I've also run my own Meta campaign — 231,984 reach on ₹424 spend at ₹1.83 CPM.

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Consumer insight mining & competitive research

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Brand narrative → UGC brief → production pipeline

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Performance signals → creative direction loops

Work With Me

Case Studies

Work that moved the needle

Campaigns and initiatives built on consumer truth — and measured against real outcomes.

Influencer Marketing

B2B SaaS Influencer Marketing — India

Led influencer marketing strategy for a B2B SaaS product in the India market — identified relevant tech and business creators, crafted briefs that translated product value into creator-native language, and placed content to reach the right buyer persona across platforms.

B2BSaaS

IndiaMarket

CreatorNative Briefs

Influencer MarketingB2B SaaSCreator BriefingIndia Market

Performance Marketing

₹424 → 231K Reach: Meta Awareness Experiment

Ran a personal Meta awareness campaign end-to-end — "1st Awareness Campaign (Static)" — to prove that creative-first strategy beats media budget. Achieved 231,984 reach on ₹423.62 total spend at CPM ₹1.83 through precise audience targeting and strong brand messaging. Frequency held at 1.00 — clean, unduplicated reach.

231,984Reach

₹1.83CPM

₹423.62Spent

Meta AdsAwareness CampaignCreative StrategyAudience Targeting

Content Operations

AI-Powered Creative & Ad Pipeline

Built an end-to-end AI production pipeline using Claude Code + Gemini API — ingesting a creative matrix, applying brand constants to generate detailed image prompts, and auto-exporting final PNGs. A second pipeline then used Meta Graph API to upload images, build ad creatives with rotating copy variations, and organize everything into campaigns with persona-grouped ad sets.

2Pipelines

AutoDeployed

Meta APIIntegrated

Claude CodeGemini APIMeta Graph APIAutomation

Localisation

7-Language Localisation Pipeline

Built a 3-layer localisation workflow: ChatGPT for initial script adaptation, DeepL for precision translation, and native-speaking Fiverr proofreaders for cultural QA. Processed 20+ scripts per month across Spanish, French, Italian, Dutch, Danish, Swedish, and Hindi — maintaining brand voice and narrative consistency across all international markets.

7Languages

20+Scripts/mo

3-LayerQA Process

ChatGPTDeepLFiverr ProofreadersBrand Voice

Competitive Intelligence

Systematic Competitor Intelligence

Set up a weekly tracking system using Foreplay and Meta Ads Library to monitor top 5 DTC competitors — capturing winning ad formats, narrative shifts, hook patterns, and creative trends. Insights fed directly into the brand's creative testing roadmap and positioning strategy, keeping us ahead of category moves before they peaked.

5Competitors

WeeklyCadence

LiveSignal Feed

ForeplayMeta Ads LibraryCreative Intelligence

Creator Management

UGC Creator Network: 50+ Talent Across DTC & B2B SaaS

Built a 50+ UGC creator pipeline serving both DTC e-commerce and B2B SaaS clients — sourced across Fiverr, purchased creator lists, Instagram and TikTok outreach, cold email to YouTube creators, and Heepsy for data-driven discovery. Vetted for brand fit and audience alignment, not follower count. Negotiated rates, usage rights, and revision terms to build a bench of reliable repeat performers.

50+UGC Creators

DTC +B2B SaaS

5Source Channels

UGCHeepsyFiverrYouTube OutreachCreator Vetting

Core Skills

What I bring to the table

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Brand Strategy & Research

Brand Positioning Messaging Hierarchy Tone of Voice Consumer Insight Mining Competitive Analysis Audience Research Cultural Listening Ad Angle Development Brand Narrative Whitespace Identification

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