I turn consumer
insights into
brand momentum

Strategy that lives at the intersection of story and data

I'm Pragya — a brand and creative strategy professional based in Jashpur, Chhattisgarh. For 3+ years I've been embedded inside DTC health & wellness brands, doing the full loop: research → insight → narrative → content → performance signal → iterate.

My edge is understanding why people buy — the emotional tensions, situational triggers, and cultural signals that no spreadsheet surfaces on its own. I pair that intuition with rigorous testing and live data to build creative that doesn't just look good, it converts.

I've managed 50+ UGC creators, overseen 40+ video assets a month, localized content across 7 languages, and scaled an India-market campaign to 88K+ views. I've also run my own Meta ad account — 231K+ reach on ₹400 spend.